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Logo design for local coffee roaster and java house, Sterling Coffee, pending company approval. The basic black graphic is derived from a composite of sterling silver coffee and tea pots from Victorian England.
Ideation/ Visual Research
The concept for Sterling Coffee is derived from the name, the coffee shop being situated on Sterling Rd. in Toronto, a previously industrial part of the city that has been transforming into a vibrant community with restaurants, condos and arts spaces popping up everywhere. The 'sterling' also refers to the coffee vessels of the 18th c. which were predominantly made of sterling silver. These images above showcase sterling silver pots of the Victorian era, with similar styles stretching back hundreds of years.
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